Super Sam
Anna Łuczak (WET Film)
28. – 30.03.2025
Het Zuid Manifest invited WET to present a film selection reflecting on genealogies of migration, specifically Polish migration, within the context of a neighborhood like Charlois that has seen a growing Polish community since 2007, when labor restrictions were lifted for Polish citizens across the EU.
SUPERSAM.NL (1989–2004) is a video compilation by Anna Łuczak, co-founder of WET Film, presenting a selection of advertisements for Western products that aired on Polish television between 1989 and 2004. These commercials, marking Poland’s transition from communism to capitalism, capture the fascination with Western lifestyles, consumer goods, and cultural ideals. From the early influx of global brands to the growing presence of localized marketing strategies, these ads reflect the shifting aspirations, desires, and everyday realities of a society navigating rapid economic and social change. The compilation offers both a nostalgic and critical lens on the promises of consumerism and the construction of modern identity in post-communist Poland.
Already in 2019 we focused on the phenomenon of audio-visual counterfeiting within the local Polish community with the exhibition Margin of Counterfeit organised by Magdalena Adameczek with artists Marta Hryniuk, Adrian Kolarczyk, Anna & Maciej Łuczak, Wojciech Szustak, Piotr Urbaniec, Reinier Vrancken and Reginald Somai.
WET Film also showed work in another Het Zuid Manifest location, Subway Pool Café.
Anna Łuczak was born in 1984 and lives and works between Rotterdam and Berlin. She graduated from the Piet Zwart Institute (NL, 2013) and the Willem de Kooning Academie (2005-09). Łuczak is a co-founder of WET Film, a Rotterdam-based cooperative dedicated to the production and distribution of film and video art (www.wetfilm.org). Her practice spans video, installation, and performance, often intertwining craft with broader socio-political narratives.
WET Film is a Rotterdam-based collective and project space for artists’ moving image, founded in 2019 by Marta Hryniuk, Erika Roux, Anna Łuczak, Nick Thomas and Sophie Bates. We provide a platform for public events, with a focus on artworks which challenge existing orthodoxies and propose alternative perspectives, and support the production of moving image works.
As a collective, they have a strong collaborative approach to artistic research and programming, which they translate into public moments. From the outset of WET they shared ideas around the type of work they find urgent and exciting; their aim is to stimulate the conversation around moving image work in the Netherlands and internationally. They also support artists in various ways, ranging from feedback sessions to acting as a producer on new works.